Jackie is an owner and the managing partner of Freibergs.com. In addition to speaking, she juggles the multiple priorities of overseeing the firm’s day-to-day operations, marketing its services, and managing client relationships and consulting partnerships.

Jackie makes a priority of staying well informed and continually looks for learning opportunities. She is known for sharing first-hand insights, experiences and strategies. Jackie’s messages and ideas do NOT come from reading about GREAT companies. Her information and knowledge come from having spent time in GREAT companies learning directly from gutsy leaders, talented people, and turned-on customers. Jackie earned her masters degree in Communication from San Diego State University and her doctorate in Leadership from the University of San Diego.

Jackie is known for her business savvy. She delivers messages that are power-packed with unconventional business best practices. You’ll walk away with sound business solutions and a passion to take action. Since the publication of NUTS! Jackie has become a connoisseur of GREAT companies, places where people want to work and choose to stay! She is passionate about equipping leaders, at all levels, with insights, ideas, and tools to kick-start their journey toward GREAT. Jackie’s messages encourage you to get Gutsy — lead by example, hire for attitude, get purposeful about culture, and make work more fun. Blah, blah, blah...

Jackie works with Gutsy leaders who are willing to be both committed and involved in creating GREAT places to work. Jackie co-founded the Family Business Institute at the University of San Diego. She also worked with Mass Mutual Life Insurance Company to design the first-ever CD-ROM training tool for family owned businesses and provided expert commentary on the complex and engaging issues facing family businesses. Jackie served as an executive coach at the Center for Creative Leadership where she worked with senior level decision-makers on how to improve their leadership skills. And as a former director of the Institute for Quality and Productivity, Jackie provided companies with training and education to enhance their product and service quality.

Guts to Go Nuts! - Learning from Great Companies & Gutsy Leaders
This speech is loaded with unconventional, business best practices from Southwest Airlines and other great companies. These organizations are inspired by gutsy leaders who are willing to do whatever-it-takes to attract and keep great people. We all know competition for talented people is here to stay. It is critical that companies strive to become employers of choice - magnets for great talent. If you follow the Fortune lists, benchmark the best companies, and try to learn from the most admired organizations, you’ll soon discover there are no easy formulas for making a best or admired list. In fact, the competition is intensifying! However, companies that top such lists (and do so over the long haul) are companies that do not simply settle for good, do not settle for best in class, but rather, go for great! In this uplifting and highly practical speech Jackie shares proven business solutions to make your organization more competitive, more profitable and a more enjoyable place to work.

• Hire for attitude, train for skill
• Put employees first, customers second
• Re-recruit great people - create compelling reasons to stay
• Define your business as a cause - help people find the heroism in their work
• Communicate like crazy - create business literacy at all levels
• Equip people to think & act like owners
• Lighten up, loosen up, and make work more FUN

Culture! - Branding from the Inside-Out
Today, more and more organizations consider culture a bottom line issue. After all, whether it is positive or negative, purposeful or accidental, culture impacts bottom line measures - recruiting and retaining talented people, service, productivity, efficiency, and safety. In this presentation, Jackie shows you how some of the most admired corporate cultures in America, such as Southwest Airlines, SAS Institute, USS Benfold, Synovus Financial, and Ernst & Young, have purposefully created legendary cultures - places where people want to work and choose to stay! The message is rich with examples, how-tos, and creative ideas that you can borrow from or replicate. The goal is to help leaders at all levels create a place where people love to work and customers love to do business.

• Legendary culture and unconventional ideas
• If you build it they will come - create a place where people love to work
• Little things make a BIG difference - building your brand from the inside out
• Perks - what really matters?
• Party! Celebrate what you value
• Learn to tell your story - create spontaneous testimonies from delighted customers
• Keeping the culture alive - leverage the power of a culture committee