As the vice president of business development for Harley-Davidson Motor Company, Clyde Fessler has spent over 20 years building one of the most famous brands in the world.  He played an integral role in the company's dramatic turnaround - providing creative strategies, clever positioning, hard work, and passion.  Clyde motivates audiences to a renewed level of achievement - and inspires them to reach their goals with pride.  Drawing on his success in addressing Harley's management, manufacturing and marketing challenges.  Clyde shows how to create a vision and a mission, build a brand, define goals and strategies, create customer loyalty by exceeding expectations, and most importantly - how to stay on track.